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SSRN Electronic Journal
Article . 2019 . Peer-reviewed
Data sources: Crossref
SSRN Electronic Journal
Article . 2019 . Peer-reviewed
Data sources: Crossref
SSRN Electronic Journal
Article . 2019 . Peer-reviewed
Data sources: Crossref
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Purchasing Pattern of the Customers Based On Outliers Analysis

Authors: Rakhee Chhibber; Chetan Chadha;

Purchasing Pattern of the Customers Based On Outliers Analysis

Abstract

Data Mining (referred as extracting knowledge from data) is the process of discovering patterns, associations, and links in the huge stack of data which is based on the analysis done through different perspectives. There are many disciplines which are found under data mining some of them are clustering analysis, regression analysis, and classification analysis and so on. To analyse the data, we need some sort of software which can be used to perform the required analysis on data set. In this paper, the researchers are using WEKA library (.jar file) for data mining and implementing the outlier detection algorithm for finding the outliers from the data set of a European client. The outliers are the distinct points in the data which are extremely different from the rest of the data set which can lead to inappropriate outcomes. These outlier observations can deviate so much from other observations, as to arouse suspicion that it was generated by a different mechanism. The researchers are trying to find out the distinct purchasing behavior of the customers and categorize them based on their different purchasing trends like improving, leading, challenging and lagging and then the outlier and exception customers are identified who lies outside the quadrant region. This study helps e-commerce merchants and vendors to identify the customers who are giving them less sale and those who are giving them more sales in order to handle them accordingly by giving promotional offers or discounts.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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