MSF stands for the Master of Science in Finance. In this paper, we propose a new scheme for the next-generation MSF programs. Here, the term of MSF is used to represent many similar programs, such as Master Degree of Financial Engineering, Quantitative Finance, Risk Management, Computational Finance and the like. Our approach could be summarized by three features: 1) replace C with Python or R plus SAS, 2) focus on data analytics, especially on financial data analytics, and 3) borrow a few courses from Business Analytics programs. In a sense, the new design could be viewed as the inter-join between the current MSF programs and Business Analytics programs. Alternatively, just remember three words: finance, programming and data.