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Seasonal Social Preferences.

Authors: Mathias Ekstrrm;

Seasonal Social Preferences.

Abstract

Christmas is when people are expected to act selflessly for the well-being of others, but are people actually more altruistic at this time of the year? Responding to this question poses a challenge because of the confounding factors of charitable tax breaks, reciprocity motives, direct social pressure and persuasive campaigns for giving that are more prevalent in December. In this paper, I use a unique solicitation situation where these factors are eliminated. Using nine years of data and more than 50 million individual giving decisions, I provide three main results. First, the month of December is associated with an 18 percent increase in the proportion of donors, thereby providing strong support to the notion of seasonal social preferences. Second, exploiting a reform that changed the price of giving, I find that this December effect is equivalent to a 42 percent discount on charitable giving. Finally, half of the December increase in generosity persists into January before returning to the baseline in February.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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