In General Insurance arena, there is considerable friction between the market prices quoted by marketing agents and underwriters as compared to what an actuary decides, especially in developing and emerging economies. The fundamental reason for this is the insurance/underwriting/claims cycle. Market conditions change quickly and quotes need to reflect whether a market is hard (usually experienced in busts) or soft (usually associated with booms). Thus, there is the general criticism that actuaries are stuck in the past and have very little value to add to market realities. The aim of this study is to dispel this myth. Actuaries, given the right prospective and change-oriented mentality, can add enormous value to general insurance sustainable pricing such as judging the efficacy of underwriting, marketing and claims strategy that the company follows. There is no need to be at crossroads between the observers (ie, actuaries) and the actors (marketing and underwriting personnel). The way we can combine to create synergy is by all parties having a "skin in the game" (Nicholas Nassim Taleb) which means that all parties have stakes involved in the running of insurance and there are no silos between observing and acting. We are working here on motor pricing so as to allow the various parties in the management to judge the results of their strategies and to allow taking the insurance experience into account. This will allow the company to take on more insurance since part of their risks are reduced and optimized so that there is more room for risk appetite to be freed for other purposes such as expansion or building higher capital reserves etc.