
doi: 10.2139/ssrn.238773
The paper derives an optimal bidding strategy for a person that wishes to buy a product, e.g., a TV set, by bidding repeatedly in a sequence of second price auctions for such product until winning. This optimal bidding strategy depends on the distribution of the highest bid of the other bidders, and the cost to the bidder from not owning the product until winning. This is different from the standard results in which it is optimal to bid the highest price you are willing to pay.
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