This article deals with financial education in Brazil, given its relevance for the society's daily life, and considers five actions to further the involvement of public and private agents in financial education programs. In Brazil, this issue hasn't yet received proper attention, mainly due to the limited knowledge and experience of the players involved in financial education. Thus, it is necessary and urgent that the government, the private sector and the third sector promote activities in this area. The article emphasizes the role of basic, secondary and higher education institutions in developing a savings culture and preparing individuals to deal with the instruments offered by the financial system and to answer their own personal demands.