This study examines the impact of corporate earnings announcements on trading activity and speed of price adjustment, analyzing algorithmic and non–algorithmic trades during the immediate period pre– and post– corporate earnings announcements. We confirm that algorithms react faster and more correctly to announcements than non–algorithmic traders. During the initial surge in trading activity in the first 90 seconds after the announcement, algorithms time their trades better than non–algorithmic traders, hence algorithms tend to be profitable, while non–algorithmic traders make losing trades over the same time period. During the pre announcement period, non–algorithmic volume imbalance leads algorithmic volume imbalance, however, in the post announcement period, the direction of the lead–lag relationship is exactly reversed. Our results suggest that as algorithms are the fastest traders, their trading accelerates the information incorporation process.