In the last decade Romania’s trade balance experienced substantial deficits. This external disequilibrium which affected the macroeconomic stability could be ameliorated by increasing the exports. Romania’s adhesion to the European Union in January 2007 created new opportunities for the exporters. However, in the new circumstances, the Romanian authorities are not allowed to apply the classical tools of the trade policy, such as subsidies or tax decrease, in order to stimulate the exports. Instead, assistance consisting in consultancy and facilities could be offered to the exporters for a better communication with foreign partners. Understanding the exporters’ motivation could be useful in such assistance. In this paper we approach the Romanian exporters’ perceptions about their activity. We use an investigation applied to the Romanian firms with export activity.