In this study, there are three major objectives. Firstly, I intend to conceptualize the construct 'Retail Productivity' and develop a model to measure it from the existing literature. Secondly, I want to validate it with appropriate industry feedback to establish its usability in current retail scenario and emerging economies. Finally, I want to extend the theoretical and practical (on-field) dimension of retail productivity academically and develop few propositions as directions for this line of study further.