The problem of competitiveness has become an important theme at the level of each actor of the economy and the tourist destination competitiveness can be described as the element that makes an increase of visitors over time, they ensure their memorable experiences in a profitably, enhancing the welfare of the residents and preserving natural capital for future generations. Therefore, tourist destinations are in constant competition. Each one of them wishes to obtain a competitive advantage, it must have something specific and in this case animation represents a factor of competitiveness. The purpose of this article is to highlight the connection between the tourist destination, competitiveness, sustainable tourism in creating a competitive tourist destinations namely Romania.