The question is whether to subscribe to an opinion expressed in the French newspaper Les Echos on 3 September 2010 according to which the first decade of the new millennium put an "end to the myth that shares are the best of all investments" and undermines the "postulate that this investment is superior over the long run". Quite the contrary, it seems very premature to announce the death of the Theory of shares’ superiority. Readers need to be disabused of this confusing notion.