The Country as a Brand (In Spanish)
Copyright policy ) Martha L. Restrepo; Eduardo Rosker; Lina Maria Echeverri;
The Country as a Brand (In Spanish)
The construction of the Country Brand seeks to consolidate the imagery of align national and public communications, speeches, civic and social behavior, above enclosed in a culture appropriate brand for a whole society. Of agreement as described above, the country brand can achieve a place in markets and in the minds of people.
- Universidad del Rosario Colombia
- Universidad de San Buenaventura, Bogota Colombia
selected citations These citations are derived from selected sources.This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).0 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
selected citations
Citations provided by BIP!
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
Citations provided by BIP!popularityPopularity provided by BIP!
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
Popularity provided by BIP! 0
Average
Average
Average
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