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Unwillingness to Pay for Privacy: A Field Experiment

descriptionPublicationkeyboard_double_arrow_right Article , Research , Preprint 01 Jan 2010Publisher:Elsevier BVJournal:SSRN Electronic Journal (eissn: 1556-5068,

Authors: Beresford, Alastair R.; Kübler, Dorothea; Preibusch, Sören;

doi: 10.2139/ssrn.1634484 , 10.1016/j.econlet.2012.04.077

handle: 10419/56724 , 10419/36954 , 10419/54572

Unwillingness to Pay for Privacy: A Field Experiment

- Summary
- Subjects
- Metrics

Abstract

a b s t r a c t We measure willingness to pay for privacy in a field experiment. Participants bought at most one DVD from one of two competing online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often. © 2012 Published by Elsevier B.V.

Related Organizations

Keywords

Sociology of Economics, privacy, privacy; willingness to pay; field experiments, Sociology & anthropology, Preis, field experiments, C93, purchase, privacy, willingness to pay, field experiments, angewandte Psychologie, Interactive, electronic Media, Konsumverhalten, D12, Psychology, Willingness to pay, Feldforschung, elektronischer Handel, Applied Psychology, interaktive, elektronische Medien, News media, journalism, publishing, data protection, Internet, ddc:330, Einkauf, consumer, electronic commerce, Datenschutz, Verbraucher, price, online service, Psychologie, Privacy, Soziologie, Anthropologie, Online-Dienst, disposition, Publizistische Medien, Journalismus,Verlagswesen, Wirtschaftssoziologie, Bereitschaft, privacy,willingness to pay,field experiments, willingness to pay, consumption behavior, ddc: ddc:070, ddc: ddc:150, ddc: ddc:301, jel: jel:C93, jel: jel:D12

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