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SSRN Electronic Journal
Article . 2009 . Peer-reviewed
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Using Google Analytics for Measuring Inlinks Effectiveness

Authors: Plaza, Beatriz;

Using Google Analytics for Measuring Inlinks Effectiveness

Abstract

The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses these questions by time series analysis of Google Analytics data, with a methodology developed by Plaza (2009). The importance of this article is not the particular website but the methodology tested to arrive at these results, an experiment that could be repeated with different websites.

Keywords

Web analytics; Online marketing; E-commerce; Wikipedia links., jel: jel:C0

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
bronze