This article shall attempt to analyze the general rules and principles governing unfair commercial competition in Ethiopia. The elucidations shall be made against a modest background of legal as well as economic doctrinal analysis. In so doing, attempt shall be made to analyse the concept of unfair competition, situations of unfair competition, remedies available to victims of unfair competition, and other issues arising thereof. As a caveat, it should be borne in mind that although unfair commercial competition falls within the proper province of unfair trade practices, which also includes anti-competitive agreements, abuse of dominance, and other miscellaneous conducts, this article does not deal with all aspects of unfair trade practices and as such shall be limited to a critical examination of unfair competition.