The author starts from the thesis that it is especially necessary to manage the poduction of cash money, taking into consideration and applying the conceptions of modern management. Cash money (metallic and paper) is a specific "product" that is produced according to the needs of monetary traffic, as well as meeting the standards related to modern notaphily, i.e. numismatics. For several reasons, the author elaborates his thesis on the example of the issuing of Croatian contemporary metallic money. The most important of these reasons are that Croatia has its own mint, that issuing metallic money makes it possible to attain significant non-fiscal efects through its management, and that the issuing of national money has wider cultural, social, legal and other dimensions. In the elaboration of his thesis, the author takes into account the influence of the globalization and integration processes in which Croatia is a participant.