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Halo Effect in Trust

Authors: R.C. Natarajan;

Halo Effect in Trust

Abstract

Trust-literature considers goodwill trust and competence trust as two distinct types of trust. Many well-known scholars have made mention about the two bases of trust as if being different. However, the veracity of this distinction does not seem to have been addressed by researchers. This paper reports an experiment to test whether the two types of trust are indeed distinct, and the results throw up a surprising finding that they are very highly and positively related and hence not distinct. Principal's perception of agent's trustworthiness does not seem distinctly clear-cut as competence-based or goodwill-based, despite scholars' mentioning them as different. The paper offers a plausible explanation though the concept of 'halo effect'. The contribution of this paper to management practice lies in bringing out the presence of halo effect in trust that may well indicate possible wastage of resources in superfluous controls and/or the failure to implement appropriate controls required.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
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