This study examines how the level of CEO reputation affects the strength of corporate governance across firms. Using CEO press coverage and three-year industry-adjusted firm stock performance as CEO reputation proxies, I find that when a CEO's reputation is higher, her firm exhibits weaker corporate governance. This study contributes to the literature by providing evidence that CEO attributes influence corporate governance and that governance can be regarded as endogenous and multi-dimensional. In addition, it aids our understanding of the observed heterogeneity in the strength of corporate governance across firms.