Genre production uses the shared nature of cultural communication in order to establish certain kinds and models of cultural identity, and these identities go on to have a social and cultural existence outside genre communication. Anthropology insists on the shared nature of cultural communication, more precisely, on the fact that those who shape the information transmitted in this way have to share its code with the intended recipients. The anthropological study of genres is actually the study of certain cultural artefacts characteristic of the societies and cultures in which they have been created.