Abstract : Planning and executing truly meaningful and affective PSYOP is a non-trivial process, especially in the asymmetric threat environments experienced during GWOT. PSYOP is an alchemy that combines elements of art, combat experience, science, linguistics, and religious and cultural expertise. The results of inadequate PSYOP planning, execution and lack of integration into full-spectrum operations, potentially has more detrimental effects on the psychological battlespace than the absence of PSYOP altogether. This paper discusses four key issues within the PSYOP process that operational-level PSYOP planners can focus on to improve the shaping of the psychological battlespace during full-spectrum operations. These issues include: The interrelationship between the dynamic conditions of the joint operational area (JOA) and a coherent campaign plan; the development of unique targeting strategies; the double-edged sword of delegated PSYOP product approval authority; and the integration of PSYOP into full-spectrum operations. Additionally, this paper provides JTP commanders with employment considerations and recommendations on effectively employing PSYOP.