Abstract Risk aversion was concluded as being a significant factor in the observed slow uptake of technology in the Upstream Sector of the Oil and Gas business. Hypotheses centered on information asymmetry, effect of risk volatility on tolerance, and risk profiles of decision makers molded by structural or temporal considerations. Remedies proposed for debate and action included the creation of industry wide independent entities (testing agency or insurance company) charged with closing the gap created by asymmetries, as well as the creation of an industry award for excellence in technology uptake.