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Ege Academic Review
Article . 2013 . Peer-reviewed
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Çok Kriterli Karar Verme Teknikleriyle Lojistik Firmalarında Performans Ölçümü

Authors: Suleyman CAKIR; Selcuk PERCIN;

Çok Kriterli Karar Verme Teknikleriyle Lojistik Firmalarında Performans Ölçümü

Abstract

Gunumuz yogun rekabet ortaminda kaynaklarini optimal sekilde kullanmak zorunda olan isletmeler belirledikleri hedeflere ulasma derecelerini gorebilmek icin duzenli olarak performans olcumu yapmalidir. Stratejik bir performans olcumu ise ayni endustri dalinda faaliyet gosteren isletmelerin birbirleriyle karsilastirilmasini gerektirir. Bu dogrultuda calismanin amaci, literaturde yaygin olarak kullanilan Cok Kriterli Karar Verme (CKKV) teknikleri yardimiyla 2011 yili icin “FORTUNE Turkiye” dergisinin acikladigi ilk 500 firma listesinde yer alan 10 lojistik firmasinin performans olcumunu gerceklestirmektir. Uc asamada gerceklestirilen uygulamanin ilk asamasinda literatur ve veri elverisliligi dikkate alinarak belirlenen degerlendirme kriterlerinin onem agirliklari objektif bir CKKV teknigi olan CRITIC (Criteria Importance Through Intercritera Correlation) yontemiyle hesaplanmistir. Elde edilen agirliklar yardimiyla ikinci asamada SAW (Simple Additive Weighting), TOPSIS (The Technique for Order Preference by Similarity to Ideal Solution) ve VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) yontemleri kullanilarak firmalar performanslarina gore siralanmistir. Ucuncu asamada ise bir veri birlestirme (data fusion) teknigi olan Borda Sayim (Borda Count) yontemiyle soz konusu uc yontemle elde edilen siralamalardan yararlanilarak butunlesik tek bir siralama elde edilmistir. Uygulama sonucunda calismada kullanilan butunlesik modelin performans olcumu amaciyla kullanilabilecek uygun bir yontem oldugu ve uygulayicilara tatminkâr sonuclar verdigi ortaya cikmistir. Bu calismada kullanilan butunlesik yontemle ilgili literaturde baska bir calismaya rastlanmamistir

Country
Turkey
Keywords

ÇKKV teknikeri, İşletme, Performans olcumu, CKKV teknikleri, lojistik sektoru, Lojistik sektörü, Performans ölçümü, İktisat, jel: jel:D81, jel: jel:P17

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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