The Influence of Electronic Word of Mouth (E-WoM) in Social Media on Investment Decision
The Influence of Electronic Word of Mouth (E-WoM) in Social Media on Investment Decision
The research was conducted aimed to examine the influence of valance of opinion, intensity, and content in electronic word of mouth ((E-WoM) on investment decisions. This research uses a quantitative method. The sample in this study amounted to 400 twitter social media users who are members of the @saham_fess online investment forum selected using simple random sampling technique. The data used in this study are primary data taken by distributing questionnaires via Google Form. The data analysis used in this research is SPSS with the aim of testing the influence of valance of opinion, intensity, and content on investment decisions. The results showed a significant positive influence between valance of opinion, intensity, and content on investment decisions.
valance of opinion, investment decisions, content, Electronic word of mouth, intensity
valance of opinion, investment decisions, content, Electronic word of mouth, intensity
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