The role of MSMEs in the economy is very important because they can support the country's economy, even though business success is still low and exports are relatively small, MSMEs still contribute to the state budget in this developing country. This study aims to determine the influence of demographic factors, financial technology, and financial self efficacy on the financial performance of MSMEs. This research method uses quantitative methods. The population in this study was SMEs in the Taman District, with a sample of 50 respondents. Data collection was carried out by distributing questionnaires using IBM SPSS as a data analysis technique. The results of the study prove that partially demographic factors, financial technology, and financial self efficacy affect on the financial performance of SMEs.