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https://doi.org/10.21070/.107...
Article . 2023 . Peer-reviewed
License: CC BY
Data sources: Crossref
OJS Universitas Muhammadiyah Sidoarjo
Preprint . 2023
License: CC BY
Data sources: OJS Universitas Muhammadiyah Sidoarjo
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Utilization of Instagram as a Promotional Media for Lovrinz Publishers in Instagram Accounts

Pemanfaatan Instagram Sebagai Media Promosi Penerbit Lovrinz Dalam Akun Instagram
descriptionPublicationkeyboard_double_arrow_right Article , Preprint 12 Jan 2023Publisher:Universitas Muhammadiyah Sidoarjo
Authors: Erzha Indah Dwi Pratiwi; Didik Hariyanto;

doi: 10.21070/.107

Utilization of Instagram as a Promotional Media for Lovrinz Publishers in Instagram Accounts

Abstract

This research is aimed to know how to use Instagram as promotion media. This research is based promotion mix theory This research was conducted by means of qualitative research by interview and analyzing the results of Instagram uploads and the number of books that were successfully printed in each year and then comparing with previous research. That strategies are using Instagram as personal selling, human relation and personal selling by its testimony and its content. Using Instagram proven very effective. Keywords – Instagram, Promotion, strategies, Lovrinz

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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