
Traditional transaction surveys such as service feedback cards (SFCs) are widely embraced by different service organizations to measure a service quality or to assess customer satisfaction with specific transactions. This paper pursues to apply the statistical quality control technique of -chart (X-bar) to analyze the scaled collected data of these SFCs. The proposed method establishes the control limits to what is being measured for meeting the managerial objectivity of monitoring, controlling, or improving a service performance.
Marketing, Association of Marketing Theory and Practice Proceedings 2010, X-bar chart, Demographics, Service Feedback, Marketing research, Consumer Behavior, Statistical Quality Control, Transaction surveys, Service Performance
Marketing, Association of Marketing Theory and Practice Proceedings 2010, X-bar chart, Demographics, Service Feedback, Marketing research, Consumer Behavior, Statistical Quality Control, Transaction surveys, Service Performance
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