Abstract Motion artifact concerns for LCDs are driving the display industry in a number of ways, in terms of awareness, understanding, characterization, and ultimately in terms of solutions. Techniques to reduce motion artifacts are quite productive, now reducing artifacts from moving picture content closer to imperceptible levels, and they continue to show improved quality of results. Since 1992, the industry has applied enhanced driving techniques for LCDs to improve motion performance and response times. The LCD‐TV market is the primary focus for furthering this development today, and has been for several years. In 2004, A‐DCC, one of the most advanced motion‐enhancing technologies, was designed into an LCD monitor. Use of A‐DCC dramatically reduced motion artifacts and significantly improved video quality. This paper examines demonstrated results of evaluation and measurements in motion performance of LCD monitors with and without A‐DCC. A set of case studies is provided which show a measurable reduction in motion artifacts.