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Личный бренд как инструмент продвижения компании

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2025 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/3/2025/vr/vr25-763

Личный бренд как инструмент продвижения компании

Abstract

В данной выпускной квалификационной работе рассматривается проблема использования личного бренда руководителя как инструмента продвижения маркетингового агентства.

This final qualifying work considers the issue of using the executives personal brand as the promotion instrument of a marketing agency.

Keywords

e-mail маркетинг, landing pages, social media marketing, full-service "B2B" marketing agency, маркетинг, продвижение, e-mail marketing, promotion, B2B, омниканальность, маркетинговое агентство полного цикла «B2B», лендинги, omnichannel, brand, marketing, бренд, контекстная реклама, contextual advertising

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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