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Товароведная оценка качества Ñ€Ð°ÑÑÐ¾Ð»ÑŒÐ½Ñ‹Ñ ÑÑ‹Ñ€Ð¾Ð² и разработка предложений по совершенствованию ассортимента в сетевой розничной торговле

выпускная квалификационная работа бакалавра

Товароведная оценка качества Ñ€Ð°ÑÑÐ¾Ð»ÑŒÐ½Ñ‹Ñ ÑÑ‹Ñ€Ð¾Ð² и разработка предложений по совершенствованию ассортимента в сетевой розничной торговле

Abstract

Целью данной работы является сравнительная оценка качества сыра сулугуни различных производителей, анализ структуры ассортимента сыров в сетевых розничных торговых предприятиях, а также разработка рекомендаций по совершенствованию ассортимента рассольных сыров. К задачам относятся:- анализ факторов, формирующих и сохраняющих качество рассольных сыров;- проведение оценки качества по физическим характеристикам, виду упаковки и маркировке, органолептическим и физико-химическим показателям;- анализ потребительских предпочтений и структуры ассортимента рассольных сыров в розничной торговле;- разработка рекомендаций по совершенствованию ассортимента рассольных сыров. Исследования проводились на базе лаборатории экспертизы потребительских товаров ВШСиТ. В работе использованы стандартные и общепризнанные в товароведении методы исследования: ускоренные методы определения влаги и сухого вещества на приборе Чижовой, определение хлористого натрия аргентометрическим методом, определение степени зрелости по Шиловичу. Проведенные исследования позволили установить взаимосвязь между консистенцией и влажностью сыров, количеством аминного азота и степенью зрелости, и определить сыр сулугуни высокого качества, реализуемый в сетевой розничной торговле, – сыр сулугуни торговой марки «Зеленая линия», изготовленный в России. Реализация рассольных сыров в полимерной пленке позволяет сохранить их качество. На основании анализа ассортимента сыров сулугуни в сетевой торговле и потребительских предпочтений сформулированы рекомендации, направленные на его совершенствование.

The subject of the graduate qualification work is «Сommodity evaluation of the quality of brine cheeses and development of proposals for improving the assortment in the retail chain». The purpose of this work is a comparative assessment of the quality of suluguni cheese from various manufacturers, an analysis of the structure of the assortment of cheeses in chain retail trade enterprises, as well as the development of recommendations for improving the assortment of brine cheeses.Tasks include:- analysis of the factors forming and preserving the quality of brine cheeses;- quality assessment based on physical characteristics, type of packaging and labeling, organoleptic and physico-chemical indicators;- analysis of consumer preferences and the structure of the assortment of brine cheeses in retail;- development of recommendations for improving the assortment of brine cheeses. The research was carried out on the basis of the laboratory of examination of consumer goods of the Higher School of Economics. The paper uses standard and generally recognized research methods in commodity science: accelerated methods for determining moisture and dry matter on the Chizhova device, determination of sodium chloride by the argentometric method, determination of the degree of maturity by Shilovich. The conducted research allowed us to establish the relationship between the consistency and humidity of cheeses, the amount of amine nitrogen and the degree of maturity, and to determine the high-quality suluguni cheese sold in the retail chain – suluguni cheese of the Green Line trademark, made in Russia. The implementation of brine cheeses in a polymer film allows you to preserve their quality. The conducted studies allowed to establish the relationship between the consistency and humidity of cheeses, the amount of amine nitrogen and the degree of maturity, and to determine the high-quality suluguni cheese.

Keywords

assortment, ассортимент, quality assessment, рассольный сыр, оценка качества, consumer, потребитель, suluguni cheese, brine cheese, сыр сулугуни, сетевая торговля, network trade

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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