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Обоснование проектного решения по выбору CRM-системы на предприятии в сфере Ñ‚Ð¸Ð¿Ð¾Ð³Ñ€Ð°Ñ„Ð¸Ñ‡ÐµÑÐºÐ¸Ñ ÑƒÑÐ»ÑƒÐ³

выпускная квалификационная работа бакалавра

Обоснование проектного решения по выбору CRM-системы на предприятии в сфере Ñ‚Ð¸Ð¿Ð¾Ð³Ñ€Ð°Ñ„Ð¸Ñ‡ÐµÑÐºÐ¸Ñ ÑƒÑÐ»ÑƒÐ³

Abstract

Тема выпускной квалификационной работы бакалавра: «Обоснование проектного решения по выбору CRM-системы на предприятии в сфере типографических услуг».Целью работы явилось улучшение качества работы персонала и улучшение контроля над бизнес-информацией.Задачи работы:- Выявление проблем, требующих информационной поддержки;- Выбор подходящего информационного решения для обеспечения процесса и устранения проблем;- Оценка экономической эффективности проекта.Работа выполнена на базе компании ООО “Типографф”.Методы: сбор, обработка и анализ данных, сравнительный анализ, моделирование бизнес-процессов, методы оценки эффективности проектовОсновные результаты работы: - Произведен анализ деятельности компании.- Выявлен ряд проблем компании, неавтоматизированных процессов, ручной передачи информации и некачественного учета трудозатрат.-  Реализованы выбор и внедрение информационной системы в компанию.Практическая значимость работы определяется в совершенствовании процесса проектного управления в организации. Сотрудники получили быстрый доступ к проектной информации, повысилась эффективность использования трудовых ресурсов. Изменения положительно повлияли на финансовые показатели фирмы.Выводы. Задачи ВКРрешены, цель достигнута, определена область применения результатов.

Theme of the graduate qualification work of bachelor:«Justification of design decision on selection crm systems at the enterprise in the field of printing services».The purpose of the work isimproving the quality of staff work and improving control over business information.Tasks of work:-  Identification of problems requiring information support;- Selection of a suitable information solution to ensure the process and eliminate problems;- Evaluation of the economic efficiency of the project.Work is performed on the basis of the company LLC “Tipograff".Methods: data collection, processing and analysis, comparative analysis, modeling of business processes, methods for evaluating the effectiveness of projects.The main results of the work: - An analysis of the company's activities has been carried out;- A number of problems of the company, non-automated processes, manual transmission of information and low-quality accounting of labor costs have been identified;- The selection and implementation of an information system in the company have been implemented.The practical significance of the work is determinedin improving the process of project management in the organization. Employees got quick access to project information, and the efficiency of using labor resources increased. The changes had a positive impact on the financial performance of the company.Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.

Keywords

crm, внедрение, megaplan, ис, организационная структура, мегаплан, is, external, organization structure

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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