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PR-сопровождение строительной компании сферы В2В

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2021 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/3/2021/vr/vr21-2170

PR-сопровождение строительной компании сферы В2В

Abstract

В данной работе рассмотрено понятие PR-сопровождения строительной компании сферы B2B. Проанализированы сущность и содержание PR-деятельности организации в сфере строительства сегмента B2B, проанализированы PR-инструменты, способствующие её осуществлению. Произведена характеристика компании ООО «BauBerg» и проанализировано PR-сопровождение деятельности фирмы. Определены соответствующие рекомендации, на основе которых разработан проект сопровождения деятельности ООО «BauBerg» средствами PR.

In the given work the concept of PR support of a B2B construction company is considered. The essence and content of the organization's PR activities in the construction sector of the B2B segment are analyzed and the PR tools that contribute to its implementation are identified. The characteristic of the company «BauBerg» LLC is made and the PR support of the company's activities is analyzed. The relevant recommendations is identified, on the basis of which the project directions for supporting the activities of LLC «BauBerg» by tools of PR is developed.

Keywords

competitiveness, communication, increasing loyalty, PR tools, PR support, pr-инструменты, B2B-сегмент, attracting customers, повышение известности, the level of recognition, pr-сопровождение, конкурентоспособность, привлечение клиентов, коммуникация, увеличение лояльности, increasing popularity, уровень узнаваемости, B2b segment

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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