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https://dx.doi.org/10.18720/sp...

Other literature type . 2020

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Name: ÐÐµÑÐ¾Ð´Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÑ Ð¿ÑÐ¾Ð´ÑÐºÑÐ¾Ð² Ð½Ð° ÑÑÐ½ÐºÐµ B2B
Keywords: b2b ÑÑÐ½Ð¾Ðº, promotion strategy, Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº, industrial market, innovative product, marketing, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ, ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, b2b market

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2020 Russian Publisher:Ð¡Ð°Ð½ÐºÑ-ÐÐµÑÐµÑÐ±ÑÑÐ³ÑÐºÐ¸Ð¹ Ð¿Ð¾Ð»Ð¸ÑÐµÑÐ½Ð¸ÑÐµÑÐºÐ¸Ð¹ ÑÐ½Ð¸Ð²ÐµÑÑÐ¸ÑÐµÑ ÐÐµÑÑÐ° ÐÐµÐ»Ð¸ÐºÐ¾Ð³Ð¾

doi: 10.18720/spbpu/3/2020/vr/vr20-6075

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Abstract

The work defines the concept of innovation marketing and its features for the industrial market. The description of methods of promotion in the B2B market is presented. An effective promotion strategy for the company's new product and an algorithm for applying the strategy at different stages of product development have been developed.

Keywords

b2b ÑÑÐ½Ð¾Ðº, promotion strategy, Ð¿ÑÐ¾Ð¼ÑÑÐ»ÐµÐ½Ð½ÑÐ¹ ÑÑÐ½Ð¾Ðº, industrial market, innovative product, marketing, Ð¼Ð°ÑÐºÐµÑÐ¸Ð½Ð³, Ð¸Ð½Ð½Ð¾Ð²Ð°ÑÐ¸Ð¾Ð½Ð½ÑÐ¹ Ð¿ÑÐ¾Ð´ÑÐºÑ, ÑÑÑÐ°ÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ, b2b market

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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ÐœÐµÑ‚Ð¾Ð´Ñ‹ Ð¿Ñ€Ð¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°Ñ†Ð¸Ð¾Ð½Ð½Ñ‹Ñ Ð¿Ñ€Ð¾Ð´ÑƒÐºÑ‚Ð¾Ð² Ð½Ð° Ñ€Ñ‹Ð½ÐºÐµ B2B

ÐœÐµÑ‚Ð¾Ð´Ñ‹ Ð¿Ñ€Ð¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°Ñ†Ð¸Ð¾Ð½Ð½Ñ‹Ñ Ð¿Ñ€Ð¾Ð´ÑƒÐºÑ‚Ð¾Ð² Ð½Ð° Ñ€Ñ‹Ð½ÐºÐµ B2B

ÐœÐµÑ‚Ð¾Ð´Ñ‹ Ð¿Ñ€Ð¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°Ñ†Ð¸Ð¾Ð½Ð½Ñ‹Ñ Ð¿Ñ€Ð¾Ð´ÑƒÐºÑ‚Ð¾Ð² Ð½Ð° Ñ€Ñ‹Ð½ÐºÐµ B2B

ÐœÐµÑ‚Ð¾Ð´Ñ‹ Ð¿Ñ€Ð¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½Ð½Ð¾Ð²Ð°Ñ†Ð¸Ð¾Ð½Ð½Ñ‹Ñ Ð¿Ñ€Ð¾Ð´ÑƒÐºÑ‚Ð¾Ð² Ð½Ð° Ñ€Ñ‹Ð½ÐºÐµ B2B