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Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ PR и рекламы в продвижении креативного пространства (на примере пространства ООО «Склад 17»)

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2020 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/3/2020/vr/vr20-2216

Ð¢ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ PR и рекламы в продвижении креативного пространства (на примере пространства ООО «Склад 17»)

Abstract

В данной работе изложена сущность использования рекламных и PR-технологий. Даны общие понятия и классификация рекламе и PR-технологиям, как в целом, так и в кофейной сфере. Проведен SWOT-анализ пространства «Склад 17», проведено анкетирование и интервьюирование. Проведѐн сравнительный анализ PR и рекламы в сфере спэшиалти кофеен. Разработано конкретное PR-мероприятие, а также рекомендации по дальнейшему продвижению пространства «Склад 17» с использованием рекламы и PR-технологий.

In this paper is stated the essence of the use of advertising and PR-technologies. General concepts and classification of advertising and PR-technologies are given, both in general and in the coffee house sphere. SWOT-analysis of the space «Sklad 17» was carried out, were conducted questionnaires and interviews. Was conducted a comparative analysis of PR and advertising in the specialty coffee house sphere. A specific PR-action was developed, as well as recommendations for further promotion of space «Sklad 17» using advertising and PR-technologies.

Keywords

PR-technologies, продвижение, реклама, кофейня, space, promotion, выставки, лекции, lectures, exhibitions, cinema, PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, пространство, кинопоказы, advertising, coffee house

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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