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Социальные факторы формирования интереса к массовому спорту (на примере Чемпионата мира по футболу 2018 года)

выпускная квалификационная работа магистра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2019 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/3/2019/vr/vr19-745

Социальные факторы формирования интереса к массовому спорту (на примере Чемпионата мира по футболу 2018 года)

Abstract

В данной работе изложена проблема формирования социальных факторов, повышающих интерес к массовому спорту. Дан анализ эффективной рекламы и PR Чемпионата мира по футболу 2018 года. Проведено социологическое исследование. Разработаны рекомендации по созданию PR-стратегии повышения интереса к массовому спорту.

In the given work the essence the problem about formation social factors that to increase the interest in mass sport. The analysis of effective advertising and PR of the World Cup 2018 is given. The sociological research is conducted. Recommendations for the creation a PR-strategy to increase the interest in mass sport is developed.

Keywords

продвижение, социальные факторы, футбол, пропаганда, реклама, массовый спорт, чемпионат мира 2018, pr-стратегия

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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