Powered by OpenAIRE graph
Found an issue? Give us feedback
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Маркетинговый анализ конкурентоспособности предприятия сферы HoReCa

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2019 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/3/2019/vr/vr19-631

Маркетинговый анализ конкурентоспособности предприятия сферы HoReCa

Abstract

Был проанализирован рынок сферы HoReCa в России и Санкт-Петербурге, проведен анализ маркетинговой микросреды, анализ макросреды, определены ключевые тенденции его развития. Разработаны рекомендации и мероприятия для отеля апартаментного типа, а также оценена их экономическая эффективность.

The market of the HoReCa sphere in Russia and St. Petersburg was analyzed, the analysis of the marketing microenvironment, the analsis of the macroenvironment, and the key trends of its development were determined. Recommendations and activities for an apartment hotel have been developed, and their economic efficiency has been evaluated.

Keywords

horeca, analysis of the micro environment of the enterprise, анализ рынка сферы horeca, analysis of the marketing macro environment of the enterprise, estimation of the effectiveness of the hotel business, анализ микросреды предприятия, оценка эффективности отельного бизнеса, разработка рекомендаций для отеля, development of recommendations for the hotel, анализ маркетинговой макросреды предприятия, analysis of the market of the sphere of horeca

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author? Do you have the OA version of this publication?
uploadUpload now!