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Распределительная логистика торговой фирмы

выпускная квалификационная работа бакалавра

Распределительная логистика торговой фирмы

Abstract

Объектом исследования является оптовое торговое предприятие ООО «ДИЕТА +». Целью выпускной квалификационной работы является анализ распределительной логистики оптового торгового предприятия ООО «ДИЕТА +» для принятия решения о мероприятиях по повышению результативности деятельности ООО «ДИЕТА +». Описана организационно-правовая характеристика предприятия, ассортимент реализуемой продукции, основные поставщики и сегменты потребителей. Проведен маркетинговый и конкурентный анализ ООО «ДИЕТА +». Представлена оценка экономического состояния компании ООО «ДИЕТА +». Осуществлен анализ распределительной деятельности предприятия в разрезах сбытовой деятельности, складского хозяйства и транспортной логистики. На основе полученных результатов предложены мероприятия по совершенствованию распределительной логистики. Конечным итогом выпускной квалификационной работы является оценка экономического эффекта от внедренных мероприятий.

The object of research wholesale trading company «DIETA +». The purpose of the final qualifying work is to analyze the distribu-tion logistics of the wholesale trade enterprise LLC «DIETA +» to decide on measures to improve the performance of LLC «DIETA +». The organizational and legal characteristics of the enterprise, the range of products sold, the main suppliers and consumer segments are de-scribed. The marketing and competitive analysis of LLC «DIETA +». Presents an assessment of the economic condition of the company «DIETA +». The analysis of the distribution activity of the enterprise in the con-text of sales activities, warehousing and transport logistics is carried out. On the basis of the obtained results, measures to improve the distribution logistics are proposed. The final result of the final qualifying work is the assessment of the economic effect of the implemented measures.

Keywords

transport logistics, транспортная логистика, analysis of distribution logistics, распределительная логистика, анализ распределительной логистики, distribution logistics, sales activities, сбытовая деятельность

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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