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Основы менеджмента и маркетинга

сборник задач и тестов
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Изд-во Политехн. ун-та

doi: 10.18720/spbpu/2i18-72

Основы менеджмента и маркетинга

Abstract

Представленные в сборнике задания и тесты соответствуют государственному образовательному стандарту дисциплины «Основы менеджмента и маркетинга» подготовки бакалавров по направлению 13.03.02 «Электроэнергетика и электротехника» и 13.03.03 «Энергетическое машиностроение». Рассматриваются основные направления развития энергетики и технико-экономические основы управления энергетическим бизнесом. Приведены задачи и контрольные тесты для практических занятий. Предназначено для студентов очной, очно-заочной и заочной форм обучения Института энергетики и транспортных систем, а также для студентов других институтов, направлений и специальностей, изучающих современные методы управления электроэнергетическими предприятиями.

Keywords

задачники для вузов, маркетинг, Электроэнергетические предприятия, Энергетические предприятия, менеджмент

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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