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Продвижение ÑÐ¾Ñ†Ð¸Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¸Ð´ÐµÐ¹

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2020 Russian Publisher:Бук

doi: 10.18720/spbpu/2/z21-38

Продвижение ÑÐ¾Ñ†Ð¸Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¸Ð´ÐµÐ¹

Abstract

Разработано для ознакомления студентов бакалавриата и магистратуры с современными способами продвижения ÑÐ¾Ñ†Ð¸Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¸Ð´ÐµÐ¹. Ð’ учебном пособии рассмотрены методические основы формирования и выбора методов Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹ для продвижения ÑÐ¾Ñ†Ð¸Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¸Ð´ÐµÐ¹, представлена разработка модели коммуникации, выбор целей и Ñ†ÐµÐ»ÐµÐ²Ñ‹Ñ Ð°ÑƒÐ´Ð¸Ñ‚Ð¾Ñ€Ð¸Ð¹, разработка последовательности продвижения ÑÐ¾Ñ†Ð¸Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¸Ð´ÐµÐ¹. Рассмотрена методика, представлено обоснование и разработка последовательности методов оценки эффективности Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹ при продвижении ÑÐ¾Ñ†Ð¸Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð¸Ð´ÐµÐ¹. Учебное пособие предназначено для студентов бакалавриата и магистратуры очной, очно-заочной и заочной форм обучения по направлению подготовки «Торговое дело».

Keywords

маркетинговые коммуникации, социальные идеи, учебники и пособия для вузов

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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