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Исследование методов рекламы в интернете на примере автомобильного рынка

выпускная квалификационная работа магистра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-6717

Исследование методов рекламы в интернете на примере автомобильного рынка

Abstract

Данная магистерская диссертация посвящена исследованию ÑÐ¾Ð²Ñ€ÐµÐ¼ÐµÐ½Ð½Ñ‹Ñ Ð¼ÐµÑ‚Ð¾Ð´Ð¾Ð² рекламы в интернет, которые можно и Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾ использовать для объектов рекламы на автомобильном рынке России. Был исследован автомобильный рынок России и предложен план действий для улучшения показателей эффективности работы Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ ÐºÐ°Ð¼Ð¿Ð°Ð½Ð¸Ð¹ в интернет для Ð°Ð²Ñ‚Ð¾Ð¼Ð¾Ð±Ð¸Ð»ÑŒÐ½Ñ‹Ñ Ð´Ð¸Ð»ÐµÑ€Ð¾Ð² в Ñ‚Ð°ÐºÐ¸Ñ Ð¾Ð±Ð»Ð°ÑÑ‚ÑÑ , как: медийная, контекстная реклама, работа с аудиторией, сбор сегментов аудитории, веб-аналитика, сайт дилера, поисковая оптимизация, а также предложен план для ретаргетинга и по работе с негативом. Произведен расчет коммерческой эффективности предложений.

Keywords

Интернет, Автомобильная промышленность, реклама, рынок

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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Average
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