Powered by OpenAIRE graph
Found an issue? Give us feedback
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Фирменный стиль и разработка упаковки для парфюмерной продукции

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-6146

Фирменный стиль и разработка упаковки для парфюмерной продукции

Abstract

Разработана штучная и подарочная упаковка для парфюмерной продукции с необычной концепцией, с современным графическим и технологическим решением, которую поддерживает сопровождающая информационно–рекламная продукция. Для этого были изучены аналоги подобного товара на современном рынке, подобран и проанализирован используемый материал, рассмотрены имеющиеся конструкции упаковок и флаконов, а также исследованы существующие товарные знаки. В процессе разработки кроя упаковок, товарного знака, графического решения, а также сопровождающей продукции: рекламный вкладыш, визитка и фирменный пакет – были использованы программы: AdobePhotoshop CC, AdobeIllustrator CC.Для создания наглядного макета оптовой и штучной упаковок была использована программа для 3D моделирования: 3dsMax.

Keywords

графическое решение, товарный знак, рекламный вкладыш, оптовая упаковка

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!
uploadUpload now