Powered by OpenAIRE graph
Found an issue? Give us feedback

Использование Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ð¸ PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ по продвижению Информационно-библиотечного комплекса ВУЗа (на примере ИБК ФГАОУ ВО СПбПУ)

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-5166

Использование Ñ€ÐµÐºÐ»Ð°Ð¼Ð½Ñ‹Ñ Ð¸ PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ по продвижению Информационно-библиотечного комплекса ВУЗа (на примере ИБК ФГАОУ ВО СПбПУ)

Abstract

В данной работе изложена сущность использования рекламных и PR-технологий. Даны общие понятия и классификация рекламе и PR-технологиям, как в целом, так и в библиотечной сфере. Проведен SWOT-анализ Информационно-библиотечного комплекса СПбПУ, проведено анкетирование и интервьюирование. Проведён сравнительный анализ PR и рекламы в Информационно-библиотечном комплексе. Разработано конкретное PR-мероприятие, а также рекомендации по дальнейшему продвижению ИБК с использованием рекламы и PR-технологий.

Keywords

информационно-библиотечный комплекс, продвижение, реклама, PR-Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, библиотека

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!
uploadUpload now