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Комплекс PR-мероприятий и информационная поддержка ÑÐ¾Ð²Ñ€ÐµÐ¼ÐµÐ½Ð½Ñ‹Ñ Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (на примере ЗАО "НИТИ-АВАНГАРД")

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-5161

Комплекс PR-мероприятий и информационная поддержка ÑÐ¾Ð²Ñ€ÐµÐ¼ÐµÐ½Ð½Ñ‹Ñ Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ (на примере ЗАО "НИТИ-АВАНГАРД")

Abstract

Ð’ работе рассмотрены основные направления PR-деятельности и информационной поддержки ÑÐ¾Ð²Ñ€ÐµÐ¼ÐµÐ½Ð½Ñ‹Ñ Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¹. Выявлены особенности использования ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ‚Ð¸Ð²Ð½Ñ‹Ñ Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ компаниями, специализирующимися в сфере промышленного производства. Проведен анализ практической реализации PR-деятельности в ЗАО «НИТИ-АВАНГАРД». Разработан конкретный комплекс PR-мероприятий и даны рекомендации по информационной поддержке компании.

Keywords

промышленное производство, PR-мероприятия, коммуникативные Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸, информационная поддержка

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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Average
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