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Пути повышения качества сервиса в индустрии гостеприимства

выпускная квалификационная работа бакалавра

Пути повышения качества сервиса в индустрии гостеприимства

Abstract

Целью дипломного проекта является разработка рекомендаций для повышения качества обслуживания для привлечения Ð½Ð¾Ð²Ñ‹Ñ Ð¸ удeржания уже ÑÑƒÑ‰ÐµÑÑ‚Ð²ÑƒÑŽÑ‰Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½Ñ‚Ð¾Ð² в гостинице «903». Объектом исследования выступает гостиница «903». Предметом исследования является деятельность ООО «903-С» на рынке Ð³Ð¾ÑÑ‚Ð¸Ð½Ð¸Ñ‡Ð½Ñ‹Ñ ÑƒÑÐ»ÑƒÐ³. Работа включает выявление особенностей организации предприятия индустрии гостеприимства, изучение организационной структуры гостиницы «903», маркетинговый и экономический анализ гостиницы «903», внедрение мероприятий по улучшению результатов деятельности гостиницы и оценку Ð¸Ñ ÑÑ„Ñ„ÐµÐºÑ‚Ð¸Ð²Ð½Ð¾ÑÑ‚Ð¸. Предложенные мероприятия направленны на улучшение результатов Ñ Ð¾Ð·ÑÐ¹ÑÑ‚Ð²ÐµÐ½Ð½Ð¾Ð¹ деятельности ресторана, увеличение количества посетителей и повышение лояльности клиентов.

Keywords

анализ ресурсного потенциала, swo-анализ, трансфер, предприятие индустрии гостеприимства

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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