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Разработка PR-стратегии организации в ÑƒÑÐ»Ð¾Ð²Ð¸ÑÑ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ†Ð¸Ð¸ (на примере ООО «Ред Булл (Рус)»)

выпускная квалификационная работа бакалавра

Разработка PR-стратегии организации в ÑƒÑÐ»Ð¾Ð²Ð¸ÑÑ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ†Ð¸Ð¸ (на примере ООО «Ред Булл (Рус)»)

Abstract

В данной работе изложена сущность разработки PR-стратегии в условиях конкуренции организации ООО «Ред Булл (Рус)». Описаны особенности PR-стратегии организации в условиях конкуренции. Разработан комплекс мероприятий в рамках реализации эффективной PR-стратегии. Проведен анализ PR-деятельности организации, конкурентной среды на рынке, SWOT и STEP анализ организации. Разработаны рекомендации по эффективному использованию коммуникационных технологий в продвижении организации в условиях конкуренции.

Keywords

PR-стратегия, продвижение, условия конкуренции, связи с общественностью, PR-инструменты

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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