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Разработка рекомендаций по улучшению веб-сайта компании на основе Ð½ÐµÐ¹Ñ€Ð¾Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (на примере ИП Федько Е.Ð’. «Fedko Jewelry»)

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-4732

Разработка рекомендаций по улучшению веб-сайта компании на основе Ð½ÐµÐ¹Ñ€Ð¾Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ (на примере ИП Федько Е.Ð’. «Fedko Jewelry»)

Abstract

В данной работе изложена сущность разработки рекомендаций по улучшению веб-сайта компании ИП Федько Е.В. «Fedko Jewelry» на основе нейромаркетингово исследования. Описаны основные технологии и методы воздействия нейромаркетинга по улучшению веб-сайтов. Проведён анализ веб-сайтов компании и конкурентов, анализ внешней среды компании. Проведён SWOT и STEP анализ компании. Описаны результаты проведённого исследования. Разработаны рекомендации по улучшению веб-сайта компании.

Keywords

веб-сайт, нейромаркетинговые исследования, юзабилити, нейромаркетинг, айтрекинг

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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