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Планирование рекламной кампании (на примере ООО «Мята»)

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-4731

Планирование рекламной кампании (на примере ООО «Мята»)

Abstract

В данной работе разработаны рекомендации по планированию рекламной кампании для интернет-агентства ООО «Мята», услугами которого является интернет-реклама. Даны общие понятия рекламы в интернете. Проанализирована специфика продвижения рекламного агентства в России и за рубежом. Проведен маркетинговый анализ. Выбраны эффективные средства рекламы. Разработан бюджет, медиаплан и просчитана коммуникативная эффективность.

Keywords

коммуникативная эффективность, интернет-агентство, рекламная кампания, информирование потребителей, средства рекламы

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    popularity
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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