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Управление рекламным проектом в социальной сфере (на примере ГБОУ № 755 Санкт-Петербурга «Региональный центр аутизма»

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-4722

Управление рекламным проектом в социальной сфере (на примере ГБОУ № 755 Санкт-Петербурга «Региональный центр аутизма»

Abstract

В данной работе проведен сравнительный анализ рекламных проектов в социальной сфере в России и зарубежных странах. Даны общие понятия и методология проведения социальных проектов. Дана общая характеристика понятий «аутизм» и «расстройства аутистического спектра». Изучена технология создания социального проекта, представлена концепция и план проведения мероприятий на примере выбранной тематики, проведено описание оценки эффективности проведенных мероприятий в рамках проекта.

Keywords

план проведения, информирование, социальное проектирование, расстройство аутистического спектра

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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