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Анализ конкурентоспособности торгового предприятия

выпускная квалификационная работа бакалавра
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2018 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v18-1876

Анализ конкурентоспособности торгового предприятия

Abstract

Целью выпускной квалификационной работы является анализ конкурентоспособности предприятия ООО «Британские Кондитерские на Энгельса» для разработки рекомендаций по её повышению. В результате анализа конкурентоспособности была оценена финансово-хозяйственная деятельность, выявлены конкурентные преимущества и недостатки предприятия. В итоге был разработан ряд рекомендаций и предложений для обеспечения увеличения конкурентоспособности исследуемого пред-приятия. Были произведены расчеты рекомендаций для определения целесообразности и экономической выгоды предложенных мер.

Keywords

конкурентоспособность, организационная структура, экономические показатели, маркетинговый анализ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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