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Исследование гендерного аспекта в маркетинге Ð¸Ð³Ñ€Ð¾Ð²Ñ‹Ñ Ð²Ð¸Ð´Ð¾Ð² спорта

магистерская диссертация
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2016 Russian Publisher:Санкт-Петербургский политехнический университет Петра Великого

doi: 10.18720/spbpu/2/v17-874

Исследование гендерного аспекта в маркетинге Ð¸Ð³Ñ€Ð¾Ð²Ñ‹Ñ Ð²Ð¸Ð´Ð¾Ð² спорта

Abstract

В магистерской работе рассмотрены гендерные аспекты спортивного маркетинга, на примере ХК СКА разработана программа улучшения работы с болельщицами.

This master thesis deals with gander aspect of sports marketing. On example of HC SKA was created a plan for improvement of fan base management.

Keywords

гендерный аспект, sports marketing, спортивный маркетинг, gender aspect

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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