Управление взаимоотношениÑми Ñ ÐºÐ»Ð¸ÐµÐ½Ñ‚Ð°Ð¼Ð¸ на рынке аренды Ñтроительной Ñ‚ÐµÑ Ð½Ð¸ÐºÐ¸
Управление взаимоотношениÑми Ñ ÐºÐ»Ð¸ÐµÐ½Ñ‚Ð°Ð¼Ð¸ на рынке аренды Ñтроительной Ñ‚ÐµÑ Ð½Ð¸ÐºÐ¸
Ð’ магиÑтерÑкой диÑÑертации был проведен комплекÑный анализ клиентÑкой базы ООО «МÐРШÐЛ». По итогу анализа были разработаны рекомендации Ð´Ð»Ñ Ð¿Ð¾Ð²Ñ‹ÑˆÐµÐ½Ð¸Ñ ÑффективноÑти взаимоотношений Ñ ÐºÐ»Ð¸ÐµÐ½Ñ‚Ð°Ð¼Ð¸, Ð¿Ð¾Ð²Ñ‹ÑˆÐµÐ½Ð¸Ñ Ð»Ð¾ÑльноÑти и удовлетворенноÑти клиентов. Также были раÑÑчитана ÑкономичеÑÐºÐ°Ñ ÑффективноÑÑ‚ÑŒ Ñтих рекомендаций.
The complex analysis of customer base of LLC «MARSHAL» was conducted in this Master's thesis. We offered recommendations how to improve effectiveness of customer relationship and to increase loyalty and customer satisfaction. Also the efficiency of these recommendations was calculated.
construction, services, ÑÑÑоиÑелÑÑÑво, ÑÑлÑги, marketing, relationship management, маÑкеÑинг, ÑпÑавление взаимооÑноÑениÑми
construction, services, ÑÑÑоиÑелÑÑÑво, ÑÑлÑги, marketing, relationship management, маÑкеÑинг, ÑпÑавление взаимооÑноÑениÑми
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